Millbank Publication

4 / 40

2
© Copyright Glaric Consultancy Ltd. 2015
Sales & Marketing Strategy
Our Selling Approach
At the point of all new instructions being received, our sales team will
visit each new property listed with Millbank Estate Agents providing
them with the opportunity of meeting our new clients face to face for
the first time, as well as enabling them to see the property at first hand,
identifying all the best selling points. This makes it easier to enthuse
about the property to prospective buyers we have looking in the area.
We find this to be very useful and certainly assists in the selling process.
Advertising
The extensive advertising coverage includes at no extra cost, newspaper
advertising in full colour in the Attleborough Mercury, the Wymondham
Mercury and the Diss Mercury which have a 26,000 circulation. We
also advertise in the Thetford & Brandon newspaper along with the EDP
on a Friday in the property supplement.
In addition we also produce our own magazine through the GUILD OF
PROFESSIONAL ESTATE AGENTS which is circulated locally within the
town and over a wider area throughout Norfolk, Suffolk and Essex via
other Guild Members. We have 8 pages for 8 of our properties in each
edition shown in the front of our bespoke magazine, which is produced
every 6 weeks with a circulation of nearly 3,500.
There is also an electronic online version where we send a link via e-mail
to all applicants on our database. Our on-line newsletter features all our
latest new instructions and price reductions and is sent out regularly to
all applicants on our database who are actively looking for property.
On-line
All our properties are widely advertised on the internet both on our
own website and the UK industry leader rightmove.
With the Rightmove site we can provide you with the option of
an “upgrade listing” by offering you the opportunity of a “Premium
Display” and/or “Featured Property” which allows your property to
“stand out from the crowd.”
Our properties can also be seen on The Guild of Professional Estate
Agents website plus
All websites which showcase our properties provide us with a valuable
and regular source of enquiries from applicants either seeking a move/
relocation into this area or are just moving locally.
Property Sales Brochures
Our property sales brochures are prepared in full digital eye catching
colour with all photographs taken in HD and colour floor plans which
is all included within our selling fee. The brochures are circulated to our
registered applicants from our database then followed up with phone
calls to encourage early viewings.
Viewings
All viewings are arranged by prior appointment with our sellers direct.
We can also provide accompanied viewing, whereby a member of our
trained sales team will be able to personally show prospective buyers
around your property. In such cases, we will contact you to advise
when a viewing will take place. Viewings are followed up by our sales
team to find out the applicants thoughts and findings with the results of
our reaction/feedback questionnaire passed on to you at the earliest
opportunity.