Millbank Flipbook 2017 (1)

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© Copyright Glaric Consultancy Ltd. 2018
Sales & Marketing Strategy
Our Selling Approach
At the point of all new instructions being received, our sales team will
visit each new property listed with Millbank Estate Agents providing
them with the opportunity of meeting our new clients face to face for
the first time, as well as enabling them to see the property at first hand,
identifying all the best selling points. This makes it easier to enthuse
about the property to prospective buyers we have looking in the area.
We find this to be very useful and certainly assists in the selling process.
We produce our own magazine through the GUILD OF PROPERTY
PROFESSIONALS which is circulated locally within the town and over
a wider area throughout Norfolk, Suffolk and Essex via other Guild
Members. We have 8 pages for 8 of our properties in each edition
shown in the front of our bespoke magazine, which is produced every 6
weeks with a circulation of nearly 3,500.
There is also an electronic online version where we send a link via e-mail
to all applicants on our database. Our on-line newsletter features all our
latest new instructions and price reductions and is sent out regularly to
all applicants on our database who are actively looking for property.
On-line
All our properties are widely advertised on the internet both on our own
website and the UK industry leader
Our properties can also be seen on The Guild of Property Professionals
website plus .
All websites which showcase our properties provide us with a valuable
and regular source of enquiries from applicants either seeking a move/
relocation into this area or are just moving locally.
Property Sales Brochures
Our property sales brochures are prepared in full digital eye catching
colour with all photographs taken in HD and colour floor plans which
is all included within our selling fee. The brochures are circulated to our
registered applicants from our database then followed up with phone
calls to encourage early viewings.
Viewings
All viewings are arranged by prior appointment with our sellers direct.
We can also provide accompanied viewing, whereby a member of our
trained sales team will be able to personally show prospective buyers
around your property. In such cases, we will contact you to advise
when a viewing will take place. Viewings are followed up by our sales
team to find out the applicants thoughts and findings with the results of
our reaction/feedback questionnaire passed on to you at the earliest
opportunity.
Videoette
Each property we put onto the market includes a 1 minute video made
up of the high resolution HD still photographs from the brochure and put
to a music beat. The video is made in conjunction with google search,
google mapping and provides a highly engaging sales aid which we
upload to Rightmove and you can share with friends on social media.