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What is missing is the people, technology is
great, but is no replacement for a good working
relationship with an effective and knowledgeable
agent. The concept of a cheap web based
service is wonderful, but in reality most sellers
prefer to pay a fair fee for quality advice,
appropriate guidance and to have a reliable
and effective agent oversee and manage the
whole process for them. The relationship with
automated services and computer based tick
boxes is short lived.
The client’s choice therefore is usually
about the people they would like to
work with rather than bargain fees or
the latest techno wizardry.
We can of course list all the wonderful things we
offer our clients and the list would be extensive
with fabulous photos, individual brochures,
advertising on this portal and in that paper but
clients are not paying for those things – they are
the tools of our trade, and by now you probably
get the idea we use quality tools! You don’t pay
the artist for his brush, the sculptor for his chisel
or the carpenter for his saw, you pay these
craftsmen for the skill they have in using these
tools to produce something of value …..you get
the idea.
So whether you are selling or letting, when
choosing your agent don’t get too caught up in
the whole “whose got most tools” debate – let
the agent use the appropriate tools for the job,
they know what works best...
...but make your choice on the
people with whom you feel most
comfortable and most confident
in – it’s that relationship that
will be the critical factor in how
effectively and smoothly your
move progresses.