3 What is missing is the people, technology is great, but is no replacement for a good working relationship with an effective and knowledgeable agent. The concept of a cheap web based service is wonderful, but in reality most sellers prefer to pay a fair fee for quality advice, appropriate guidance and to have a reliable and effective agent oversee and manage the whole process for them. The relationship with automated services and computer based tick boxes is short lived. The client’s choice therefore is usually about the people they would like to work with rather than bargain fees or the latest techno wizardry. We can of course list all the wonderful things we offer our clients and the list would be extensive with fabulous photos, individual brochures, advertising on this portal and in that paper but clients are not paying for those things – they are the tools of our trade, and by now you probably get the idea we use quality tools! You don’t pay the artist for his brush, the sculptor for his chisel or the carpenter for his saw, you pay these craftsmen for the skill they have in using these tools to produce something of value …..you get the idea. So whether you are selling or letting, when choosing your agent don’t get too caught up in the whole “whose got most tools” debate – let the agent use the appropriate tools for the job, they know what works best... ...but make your choice on the people with whom you feel most comfortable and most confident in – it’s that relationship that will be the critical factor in how effectively and smoothly your move progresses.
RkJQdWJsaXNoZXIy MjEwMzM=